Our actual corporeal bodies are key in how we live in the world, in creating for experiences. Our bodies are not instruments or objects through which we communicate information. Communication is embodied – it involves our whole bodies, our deeply human ways of being in the world. There are many different kinds of bodily experiences we can envision designing for. In design of interactive systems, this is still a largely untapped area. Bodily movements may, for example, give rise to emotional experiences, by moving you get moved, and emotional processes will affect your bodily movements. In this talk, I will show a range of systems we have built where we try to involve users bodily, emotionally and socially in sustained interaction loops through movement. Doing design research in this area may feel like a daunting task as the qualities we strive to capture are highly elusive, subjective, context- and application-specific, and relates to values such as aesthetics, fun, meaning-making or being emotionally close to others. To get at the felt experience, we have had to innovate novel evaluation methods, such as the Sensual Evaluation Instrument, and novel ways of articulating “bodily ways of knowing”. But the most important output from our research work is, in my view, the formulation of strong concepts that can inspire design practitioners. I propose a strong concept we have named Affective Loops to capture some of our design knowledge. In the talk, I aim to discuss how we have tried to validate that Affective Loops as a strong concept able to generate more than one application.